Our Journey

Over a combined six decades of business marketing, branding, entrepreneurship consulting and design, this one undeniable truth has proven itself time and time again. Other truths we have distilled from decades in the trenches? Management is to creativity and innovation as building maintenance is to architectural engineering and design. The idea that a company's premiere mandate is to grow shareholder value all but guarantees enshittification of the brand. Degenerative AI (not a typo) is to art what microwave cooking is to fine cuisine. ESG and DEI are vain attempts by owners to control inevitable outcomes by retrofitting the Titanic when she's already put to sea. These insights are but the tip of the iceberg (pardon the pun).