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SEEK Insights
Self-Evident Experiential Knowledge


Ferrari Luce EV Branding Backlash: The Cost of Chasing Trends Over Heritage
Attlas CA looks at the branding disaster that is Ferrari's new EV, and asks why they abandoned their brand heritage and gut instincts to go with something more like an appliance than a high-performance luxury sporty EV.
May 28


The Substance is a Cautionary Tale of the future of AI Slop
The movie about a fading celebrity who takes a black-market drug—a cell-replicating substance—that helps her create a younger, ‘better’ version of herself begins with an interesting premise that devolves into a B-movie, which shows us what the AI-slop-fueled future of entertainment will be like.
Oct 12, 2025


Bait and Switch Marketing | Enshittification Files
An insidious business model that preys on some of the most basic human psychology...companies count on customers sticking with them, even after it becomes clear the relationship has become almost entirely one-sided and self-serving... consumers are waking up to the abuse; and they are not going take it for much longer.
Sep 23, 2025
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